Regardless of how you feel about it, virtual immortality is totally a thing and now, thanks to Israeli Yoav Medan who had a QR code etched onto his mothers tombstone, it may become an increasingly mobile thing. The code itself isn’t a sticker or plaque or any kind of affixed image, but rather is laser etched into the stone of the tombstone, the white bits remaining raised, the black bits being etched in as indentations. Apply some thick, black paste and boom, you’ve got yourself a decidedly neolithic QR code that is erosion resistant. Bet you never expected to see that noun-adjective pair. The code directs users to a website Yoav has dedicated to his mother’s memory, a site which he plans to expand in the future.
The QR code carver is apparently chomping at the bit to turn this into a business, but is this something that would really catch on? It’s certainly a cool idea, but if you spend some time thinking about the practical application, it breaks down a little. Anyone who is coming to visit a grave probably had a relationship with that person, right? In that case, if there is a web memorial, this visitor is probably already aware, correct? QR codes generally serve to connect strangers and passers-by with media, and when you think about it that way, the guy who would benefit most from a tombstone QR code is a guy who doesn’t know the deceased and isn’t aware of their web memorial. If thats the case, do you really want them to be seeing it? After all, unless the deceased is a celebrity, it means Joe Shmoe is out prowling random gravestones. Still, the same logic applies to tombstone etched images, and those remain popular enough. So, where do we draw the line between memorial and postmortem stalking? Apparently not at QR codes.
AT&T adopts conventional QR codes, pushes their own proprietary codes aside | Mobile Commerce News
Proprietary datamatrix codes can be very alluring for big businesses. Such codes allow for a certain level of exclusivity among consumers and advertisers. Most companies investing in proprietary codes often develop their own code scanning application for mobile devices, as the codes cannot be deciphered any other way. AT&T has been an advocate of proprietary mobile barcodes for just over a year now, and the company is beginning to see the problem with their approach to mobile marketing.
In the world of mobile marketing, QR codes reign supreme. This is due to the fact that the codes are both free to generate and easy to use. Any barcode scanner can decipher the codes, and the vast majority of these applications are free. Within QR codes is the best definition of the goal of mobile marketing ventures: Engage consumers without getting in their way.
AT&T has long held to the belief that their proprietary codes, which are very similar to QR codes, are superior. This belief, however, has been shaken by the lackluster acceptance of the codes. To scan the codes, mobile users must first download an application, which is not free. Those wishing to make use of the codes, such as advertisers, have to go through AT&T’s Create-a-Code service, which can be a time consuming process. Given the apparent problems in the proprietary system, the telecommunications giant seems to have had a slight change of heart.
At the recent WaterFire urban art event in Providence, Rhode Island, AT&T hosted a QR code scavenger hunt. Participants were encouraged to download AT&T code scanning application, but were not required to do so to take part in the event. A number of QR codes were placed throughout the downtown area, which were linked to a number of prizes. For the event, AT&T offered their scanning application for free.
Time will tell whether the big-name company will adopt a more conventional stance on mobile marketing, but it would seem that they are veering away from a proprietary system.