Mixing business with personal by not using privacy controls. You must set your privacy settings to control what is seen by the different audiences you have.
Jesse’s Twitter Strategy
Jesse has three Twitter accounts for the “niche-ation” of conversations:
@Jesse is his public “me” account with mostly peer content, no public replies but an occasional DM
@JessesLinks is his “you” account focused on to sharing other people’s links and content
@JesseStay is his private “we” account. You’ll need to request to follow Jesse to show you’re a real person. This is where he connects and creates relationships with people. Jesse follows back the people who communicate with him on this account.
Starbucks clobbers all consumer brands on social media | VentureBeat
Whole Foods has the most Twitter followers but Starbucks’ huge Facebook audience makes it the highest-ranking brand on social media, according to a ratings study done by London-based Famecount, a media measurement service that aggregates popularity across social media channels.
No surprise that Coca-Cola is second, but Famecount ranks it well behind Starbucks. Whole Foods came in at No. 3, based almost entirely on its 1.7 million followers on Twitter.
“It is interesting to see established offline brands perform so strongly,” Famecount founder Daniel Dearlove wrote in a summary of the rankings. “This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands.”
Famecount’s media, sport and game brands are less surprising, but I’ve included the table below.
The social media E’s are listed below in alphabetical order:
A very large of your social media engagement strategy should include entertainment. The very first step in entertaining your audience is to be a person not a business. Your message should also be interesting and amusing enough to generate reaction, which increases chances of your message going viral.
It is crucial to create enthusiasm for adoption of social media within your organization. Also, generating enthusiasm (or excitement) will inspire your audience to be enthusiasts who spread your message for you. The goal is to find those influencers!
You may run into situations where you deal with negative feedback and brand haters on social media sites. How you choose to deal with the negative comments is very critical to how you are perceived on social media sites. If you don’t handle it properly with a strategic repsonse, you will escalate the problem. Yikes!
Practicing proper etiquette is essential when networking on social platforms. The same etiquette rules that are used in the offline world should be applied online as well. For some basic reminders, this may be a good time to revisit “7 Rules of Social Media Netiquette.”
You may be doing a fantastic job with integrating social media into your plans. However, you are missing the point of using social media if you are neglecting to evaluate or measure your efforts. Measuring social media can help you quantify the performance of your social media efforts, help you understand prospects and customers, tighten up the efficiency of your strategy, and use the information to adjust and optimize your plan.
If you truly want to embrace social media, you must be willing to experiment. Once you have your strategy in place, it will take trial and error of different tactics to determine what is right for your business. Don’t give up on social media if a particular tactic is not working. You must experiment until something sticks!
Social media has given many of us an opportunity to showcase our expertise faster than anything else out there. Sharing knowledge and expertise helps set you apart from competition and increases business results.
If there is anything that can get you immediate exposure for your business, it’s social media. If you are consistent with your plan, you will be able achieve instant visibility. This could mean a lot more opportunity.
Like showcasing your expertise, you can freely express your thoughts, opinions, and ideas through social media platforms. Also, by creating two-way dialogue, you are giving a chance to your prospects and customers to express their ideas and opinions.
Whether it is answering a question, sharing a link to something informative, or pointing someone in the right direction, extending a helping hand goes a long way online because people will remember you when they need products or services you offer. Also remember to extend an offer on your website so you can convert prospects.
Due to the amount of content shared on social media platforms, you only have a few seconds to capture a person’s attention. It is important to create eye-catching headlines for videos, articles, and blog posts. Also, you will engage more eyeballs if tweets and updates are interesting.
Did I miss any E’s that you want to add? Please list in the comments below.
The hardware design hasn’t changed from the one we already knew about. It uses the same materials as the prototype: Black glass and stainless steel rim. It fits with the rest of the Apple product line, from the hard edges to the Dieter-Ramsesque utilitarianism of the iMac and the iPad.
The size is smaller than the previous generation: 34% thinner than the iPhone 3GS. Although it is 3 grams heavier. According to Apple, it’s the thinnest smartphone ever. It has split buttons for volume, unlike the current iPhone 3GS, all made in stainless steel.
The stainless steel rim The stainless steel rim gives the structure to the iPhone, and acts as part of the antenna for 3G and Wi-Fi. In theory, this will greatly increase the reception abilities of the new iPhone 4.
Physical size The iPhone 4 is 4.5 x 2.31 inches, and 0.37 inches thick. It weighs 4.8 ounces (137 grams).
The new big brain It has an Apple A4 chip inside, just like the iPad. Inside the A4 there are a few interconnected chips: A Cortex-A8 main processor unit—the main brain—paired with a PowerVR SGX 535, which handles the high definition graphics of the new iPhone. These are directly connected with each other and two low-power 128MB DDR SDRAM chips. Since all these components are in the same chip, Apple claims the iPhone 4 can process data more quickly while consuming less battery than before.
The A4 also consumes less power because its sub-components can be switched on and off when they are not needed, shaving watts whenever it’s possible.
Battery life The battery is 16% bigger than the current one. Coupled with the A4 processor and new display, it results in a longer battery life: Apple claims 40% more talk time. Here are their figures:
• Talk over 3G: 7 hours. • Browsing over 3G: 6 hours. • Browsing over Wi-Fi: 10 hours. • Video: 10 hours. • Music: 40 hours. • Stand-by: 300 hours.
The display The 3.5-inch multitouch screen has a resolution of 960 × 640 pixels. Apple calls is the Retina Display, and it has four times as many pixels as the current iPhone 3GS’ display. The screen has 326 pixel per inch resolution, a higher definition than your typical magazine, a quality that shows in the screenshot.
Apple claims that this IPS-based display—the same technology as used in the iPad—also has 800-to-1 contrast ratio which is four times better than the 3GS, with a higher viewing angle.
The apps will take automatic advantage of the increased relative resolution, which mean they will be a lot sharper for text, 3D graphics, and vectorial art. However, developers will need to include higher resolution bitmap images to make the app look perfect.
Like the iPhone 3GS and the iPad, the display has an oleophobic layer that makes it easier to clean.
The main camera The new iPhone has a bigger sensor for the main camera. It’s backlit and has bigger lenses too. Instead of having a higher resolution, however, the sensor maintains the same 5 megapixel count. They are bigger dots, however, so it has a higher ISO—or sensitivity to light. That means that you would be able to take better photos and video in low light conditions, and your pictures will look a lot better.
The camera also has a LED-based flash, which works both for photographs and video. To focus, both for photographs and video—you just need to tap on the screen.
The video conferencing camera In the front, there’s a video conference camera, with standard VGA resolution. This camera will be used with third-party applications, as well as Apple’s own video conference solution.
Gyroscope The new iPhone 4 has a gyroscope built-in. This means that it can track movement with a very high precision, much higher than the built-in accelerometers in the previous iPhones. It’s 3-axis, so it’s capable of detecting pitch, roll, and yaw. Couple with the accelerometer, you have 6-axis motion sensing.
Other • Like the iPad 3GS, the new iPhone uses the new micro-SIM standard. • It has an additional microphone on the top used for noise cancelation.
iOS4 The new iPhone 4 comes with iOS 4, a new moniker for the iPhone OS. The biggest new feature is, of course, selective multi-tasking, Apple’s way to multitask some application features without consuming too many resources and battery power.
The new iOS 4 supports Apple’s Retina display using resolution independence. This means that applications will automatically get scaled for the new resolution, but looking sharper, not pixelated. That includes typography, 2D vector graphics, and 3D graphics. However, developers will have to include higher resolution images for buttons or other screen controls (something that many have already, since this was already exposed in the last WWDC).
Video calling However, the biggest feature of the new iPhone 4 is probably video calling, thanks to its front camera. Apple calls it FaceTime, and it works iPhone 4 to iPhone 4 over Wi-Fi—at least for 2010. Apple claims that in the future it will be available over 3G.
The iPhone 4 can use both cameras for video calling, so you can broadcast what is in front of you to another iPhone 4.
iMovie for iPhone The new iPhone 4 will be able to use a new editing software from Apple: iMovie for iPhone. It comes with 1,500 new features.
The new iMovie for iPhone works on even 720p high definition. You can use it to cut the video clips, add automatic Ken Burns effects for still images and a music soundtrack taken from your iPhone’s tunes. After you are done with your movie, you can export it to 360p, 520p, and 720p.
It’s a separate application, however, it doesn’t come built-in with the iPhone 4.
iBooks iBooks will also be available for the new iOS4. Apple claims that the new iPhone 4’s 325 pixel-per-inch display will make the books perfectly readable. It will use the same controls as the iBooks application in the iPad.
Price and availability
The Phone 4 will be available in black or white on June 24, and will cost $199 and $299 for 16 and 32GB if you are a new user or you are eligible for an upgrade.
If you are an existing iPhone user, the early upgrade will cost you $399 and $499. Without contract, the iPhone 4 is $499 and $599.
Follow Everything iPhone on Facebook From the best iPhone apps and games to the biggest iPhone news stories and all the tips, tricks, & tutorials in between. Gizmodo brings you everything you want to know about the iPhone.
If you’re starting out as an entrepreneur or a freelancer or a project manager, the most important choice you’ll make is: what to do? As in the answer to the question, “what do you do?”
Some questions to help you get started:
Who are you trying to please?
Are you trying to make a living, make a difference, or leave a legacy?
How will the world be different when you’ve succeeded?
Is it more important to add new customers or to increase your interactions with existing ones?
Do you want a team? How big? (I know, that’s two questions)
Would you rather have an open-ended project that’s never done, or one where you hit natural end points? (How high is high enough?)
Are you prepared to actively sell your stuff, or are you expecting that buyers will walk in the door and ask for it?
Which: to invent a category or to be just like Bob/Sue, but better?
If you take someone else’s investment, are you prepared to sell out to pay it back?
Are you done personally growing, or is this project going to force you to change and develop yourself?
Choose: teach and lead and challenge your customers, or do what they ask…
How long can you wait before it feels as though you’re succeeding?
Is perfect important? (Do you feel the need to fail privately, not in public?)
Do you want your customers to know each other (a tribe) or is it better they be anonymous and separate?
How close to failure, wipe out and humiliation are you willing to fly? (And while we’re on the topic, how open to criticism are you willing to be?)
What does busy look like?
In my experience, people skip all of these questions and ask instead: “What can I do that will be sure to work?” The problem, of course, is that there is no sure, and even worse, that you and I have no agreement at all on what it means for something to work.